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12. MAINTAINING YOUR MENTAL HEALTH AS A BUSY ENTREPRENEUR

Being at the top of your game in your industry might feel like smooth sailing all the time. But entrepreneurship can take a big toll on your mental health.When you’re managing multiple teams, supporting clients and contemplating important business decisions, there’s a strong chance you might reach your breaking point from time to time.While improving your mental health can seem overwhelming, there are myriad ways you can feel in control of your mental wellbeing. In this blog, we examine how ...

11. HOW TO DEAL WITH A FAILED BUSINESS PLAN

Failures happen to everybody sometimes. When these happen in the world of business, these can not only be very frustrating, but also very expensive.There are several things you can do to prepare for failure, so that when it strikes you can bounce back to your feet faster....

10. EXPANDING YOUR REACH ON SOCIAL MEDIA: THE TIKTOK TAKEOVER

Gone are the days where static content dominated your social media feeds. TikTok now enables users to post videos that run for 60 seconds or less. The short timeframe gives users the chance to post creative and engaging content, with an emphasis on catching attention quickly. Though 60 seconds or less might be too short to get some marketing messages across, TikTok is becoming the go-to marketing playground for modern businesses. We examine why video is becoming one of the best marketi...

9. THE IMPORTANCE OF MENTORS

No one is too old or too young to be involved in a mentorship program. Whether it’s a company-wide initiative or one proactive pairing who find themselves working well together, the benefits of mentors in business and in life cannot be understated.Mentor-Mentee partnerships can come in many forms and no gap in age, gender, background, or experience (to some extent) can rule out the benefits.In fact, sometimes a wider gap in these characteristics can make for a more productive partnership, as e...

8. THE BEST PLACES TO NETWORK

If Rome wasn’t built in a day, you can’t expect your network to be either. But brick by brick, a strong network gives you a leg up in a multitude of business endeavours across your career. Whether you’re starting a new company, seeking funding, looking to learn, or connecting a mentee to the right people, a broad network of industry professionals can work wonders. But where to seek out these people and what kinds of people can you expect to find at each location? As Auckland...

7. IS MY BUSINESS IDEA A GOOD ONE?

Some entrepreneurs devise a new business idea every day and only act on the most promising ones. Others will put all their time and effort into devising one idea and then commit to it. So long as it’s a good idea, neither path is the wrong one. But it’s in recognising a good idea from a bad one that successful entrepreneurs earn their keep. At SME&E Festival, you’ll be surrounded with entrepreneurs of all kinds. Some will have nailed their process of business conception while oth...

6. WHY EFFECTIVE MARKETING IS IMPORTANT IN THE DIGITAL AGE

The ways in which people use the internet have evolved out of sight since it was invented in 1983, creating all kinds of uses for the marketing industry. But it wasn’t until 1994 when the World Wide Web began that digital marketing really took off. The main reason being that global web users skyrocketed from roughly 16 million to 70 million in one year. And if there’s one thing marketers love most, it’s an audience. Since those days, we’ve seen big data, social media, and smart...

5. HOW TO BE A BUSINESS LEADER

Anyone can be a leader, whether you’re positioned at the top or the bottom of a company, department, or team. There’s no degree needed to be a leader. There’s just you and an attitude to seek constant improvement from yourself and those around you.  You can lead those above you, those equal to you, or those below you. But the best leaders don’t acknowledge these differences, as the best teams seek mutual goals and bring their best to each project – making everyone equal. Good lead...

4. WHEN IS THE BEST TIME TO START A BUSINESS?

“The best time to plant a tree is twenty years ago. The second best time is now.” – Chinese proverb. There are alot of people who identify as entrepreneurs, whether you are a plummer, carpenter, artist, or content creator an entrepreneur could easily be defined as a small business owner who started a business from scratch. A common question asked by entrepreneurs is..., “When do you think the best time is to start a business?” Like the tree in the proverb above, it is no different when...

3. HOW TO GET MORE TRAFFIC TO YOUR WEBSITE FOR FREE

You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today. Why? Because a Google user is happy when they find the result that serves their needs in the best way. When you Google “how to make a KFC at home,” Google puts all its energy into delivering to you what Google believes is the best recipe for homemade KFC (that takes little time and uses few ingredients) on the entire web. It doesn’t look for just the quickest...

2. WHY ATTEND SME&E?

If you have been wondering whether you should attend the SME&E Festival, this blog will hopefully help. SME&E Content The SME&E festival focus is twofold, ensuring that we curate content that will provide you with new practical hard and soft skills and to make sure that the content is contextually relevant to help your business move forward faster. What is our content plan for SME&E We’ve developed a world class two day Headliner speaker series, each speaker will inspire and motivate you to s...

1. CREATING CONTENT

Do you sometimes find it really hard to figure out what to post? There are so many types of content, it can get really complicated. Some types of content 1. Create videos2. Repurpose audio content3. Feature user-generated content4. Influencer marketing5. Sharing content and adding your perspective6. Use engagement prompts7. Share company news8. Go live There’s no denying that content creation is time-consuming. You have to think of what to post, create a graphic, write a caption, choose hashta...