Auckland SME&E 8 & 9 November 2022 - Early Bird Tickets Starting From $159. Get yours here.
9:50am TuesdaySir Woolf Fisher Arena
“To create change you have to change something. That means thinking differently and changing the rules. I can show you how."
SME&E Podcast with Special Guest Mike Hutcheson - Small business marketing tactics.
Mike has spent most of his life working out what makes people tick, figuring out what they want and why.
Nelson born and bred, Mike learned at school that ‘intelligence’ isn’t unique to those chasing traditional career avenues expected from Excellence students.
After obtaining his Diploma of Fine Arts Preliminary, he moved on to study Law at Canterbury and Victoria Universities.
He didn’t finish his Law degree; he did, however, achieve a milestone when he broke the World Rocking Chair record.
Mike co-found agencies; Colenso BBDO, Hutcheson Knowles Marinkovich, culminated his advertising career as Managing Director of Saatchi and Saatchi.
Mike has launched several businesses, a director of a number of companies public and private, a business adviser and an Adjunct Professor at Auckland University of Technology, teaching an online Innovation and Entrepreneurship programme.
Mike has written four books, and is a regular television guest and commentator. He writes an Innovation column for Idealog magazine, and has been named Business Columnist of the Year. He is a Fellow of the Chartered Institute of Marketing and has a Master of Philosophy degree (with 1st Class Honours). His thesis was on the alchemy of innovation in New Zealand business. Hutcheson says, “To create change you have to change something. That means thinking differently and changing the rules. I can show you how."
2021 TVNZ-NZ Marketing Awards Hall of Fame Inductee - NZ Marketing Mag | 02.12.21
SME&E Festival Podcast - Intrinsic | 05.11.21
Attain taps Mike Hutcheson - N+AD! | 22.02.22
Great strategy equals great creative - NZ Marketing Mag | 18.02.22
Long-lunch legend looks ahead - NZ Herald | 04.12.02
"Xero is thrilled to sponsor the SME&E Festival. Small business is the backbone of Aotearoa and events like SME&E Festival are crucial in providing a space to learn, connect and foster this community. We are passionate supporters of small business owners, entrepreneurs, side hustlers and everyone in between, and look forward to attending what will be an awesome event." - Xero