Auckland SME&E 8 & 9 November 2022 - Early Bird Tickets Starting From $159. Get yours here.
8:45am WednesdaySir Woolf Fisher Arena
"Entrepreneurial spirit requires tenacity, vision and the ability to ignore all the Bastards who say 'No'…"
SME&E Podcast with Special Guest Justine Troy - How to create disruptive, unconventional marketing and brand campaigns.
Justine co-founded the iconic vodka brand 42 Below with her husband, Geoff Ross. The brand changed the way New Zealand and in particular the investment community viewed growth brands (42 Below listed on the NZX in 2003). It also brought a new style of marketing to the world. 42 Below won the hearts of bars and bartenders all over the world, from the Ritz in London to the coveted Bungalow Eight in NYC.
Current workJustine bought Lake Hawea Station in Otago (a sheep and beef station) where she and husband Geoff, together with their sons live and apply their business experience to the farming sector. She is also working on her second book.She is also an investor in NZX listed companies Turners, MOA Brewing Company and until recently TRILOGY skin, bath and beauty products which sold to CITIC Capital.Justine shares her valuable experience and insights as a board member of the United Nations Women Aotearoa.
BackgroundJustine trained at Canterbury University as a Speech and Language Pathologist. She later graduated with Distinction from the London School of Journalism. Justine has written and researched documentaries for TVNZ (Tuesday Documentary) including the award winning Destination Disaster - The Sinking of the Mikhail Lermontov. Justine has been a columnist for Metro Magazine, a contributor to other publications and a panellist on RadioLIVE.Justine is the best-selling author of Every Bastard Says No published by Random House. Her book is part autobiography, part business book and part booze bible.
PhilanthropyShe is a founding trustee for 'The Rising', an organisation to assist at risk youth in South Auckland. She is also a trustee for 'Play It Strange' Charitable Trust with Mike Chunn and a judge of the AMP National Scholarship Program ‘Do Your thing’ Awards. Justine is also a board member of the United Nations Women Aotearoa, New Zealand for 2021-2022.
Spark Lab Speaker Series | Geoff Ross & Justine Troy - Spark Lab NZ
The Actual Habits: Justine Troy and Geoff Ross - getfrank.
How Lake Hawea Station became New Zealand's first carbon zero farm - Stuff | 04.05.21
Farmers urged to tell their stories, develop brand - Otago Daily Times | 09.06.22
"Xero is thrilled to sponsor the SME&E Festival. Small business is the backbone of Aotearoa and events like SME&E Festival are crucial in providing a space to learn, connect and foster this community. We are passionate supporters of small business owners, entrepreneurs, side hustlers and everyone in between, and look forward to attending what will be an awesome event." - Xero