Auckland SME&E 8 & 9 November 2022 - Early Bird Tickets Starting From $159. Get yours here.
1:55pm WednesdaySir Woolf Fisher Arena
"We've all just lived through some of the most tumultuous years of our lifetimes. We've learned to change, innovate, & adapt at pace. And, we've become more human in how we approach balance in life & work. I am so very excited to share some of the lessons I've learned as a small business owner that've helped me not just survive - but thrive - in growing my community & customer base through massive change. I am excited for the future & can't wait for you to be, too!"
SME&E Podcast with Special Guest Cassie Roma - Why having a brand story is more important than ever.
Cassie Roma is one heckuva public speaker & event MC.
Whether she's working with small groups, keynoting at industry big-events, or overseas with the likes of VidCon & Social Media Marketing world, Cassie is most at home when she's on stage delivering heart-full talks to passionate humans.
She's been called a "secret weapon of speaking" & rightly so. Though, the secret might be out already! In 2019 alone Cassie graced stages in the USA, Australia, New Zealand, and across Asia Pacific.
Her TEDx Auckland talk was met with great acclaim (not to mention it was a world-first, set in blackout darkness) when it was released in 2020 & Cassie's reputation as a futurist & innovator meant she spent most of 2020 delivering talks across the globe from her garage.
Melding insight, context, innovation & information - Cassie's keynotes, workshops, webinars, seminars & group culture sessions are paving the way for a new kind of impactful leader. After growing up between the Pacific Coast of Southern California & the farmlands of small-town Missouri, Cassie moved to New Zealand 17 years ago & is a proud YanKiwi.Passionate about storytelling, creative ideas, connecting humanity, & helping businesses to thrive - Cassie is truly one of a kind. And, she's changing the world for the better one campaign, strategy, team, documentary, book, & coffee at a time. When it comes creative content, social media strategy, the influencer economy, & storytelling across mediums both emerging and traditional, Cassie has literally lived & breathed the digital revolution. Whilst she has spent the majority of her career working in and with large corporates, she is now a fully-fledged entrepreneur, working as both Founder & Director of CR&Co, a game-changing consultancy & multi-media business built around the impactful areas of brands where creativity, content and code collide. Before the launch of CR&Co, Cassie held high-ranking roles at businesses like Air New Zealand, ANZ Bank, The Warehouse Group, Mighty River Power and New Zealand Media & Entertainment (NZME) where she crafted and drove the content marketing, social media and storytelling strategies of some of the most innovative and iconic brands globally and across the APAC region. Cassie has been awarded & recognised globally as a thought leader in the fields of social media marketing, storytelling for brands, digital marketing, & the anthropological power of brand in the lives of consumers. She’s also one big bundle of positive energy fuelled by the belief that great corporate culture is built on a foundation of empathy, insight and kindness! Beyond the office, Cassie spends her free time working on projects that she’s passionate about - most of which aim to lift others through education, diversity, & action. She's also a dab hand at baking a perfect loaf of banana bread (thanks, 2020) & is teaching herself to play the guitar. Cassie is a proud member of the LGBTQIA+ community & speaks often on topics that include Pride and empowering women in the workplace.
Don’t Worry About Finding Yourself, You’re Already Found - TEDx Talks | 04.09.20
SME&E Festival Podcast - Intrinsic | 29.10.21
My Net Worth: Cassie Roma, founder and director, CR&Co - Business Desk | 28.11.21
CASSIE ROMA: BRIGHTENING UP THE BOARDROOM - exPRESS | 13.05.21
A Day in The Life: The Warehouse Group’s Cassie Roma - The Register | 29.01.19
"Xero is thrilled to sponsor the SME&E Festival. Small business is the backbone of Aotearoa and events like SME&E Festival are crucial in providing a space to learn, connect and foster this community. We are passionate supporters of small business owners, entrepreneurs, side hustlers and everyone in between, and look forward to attending what will be an awesome event." - Xero