BRAND IDENTITY Workshops
Build a Powerful Personal Brand
Day 1 - 2:40pm - Main Stage
You built your business off the back of your Reputation and Referrals. Then people said you needed to run ads to continue to grow. It didn’t work. Why not just scale your Reputation? It’s worked before. Whether it’s LinkedIn, Instagram, or TikTok, we’ll show you how to scale your Personal Brand today.
Hosted by Stanley Henry from The Attention Seeker
Know to Grow: Writing, Telling, & Understanding the power of your story
Day 2 - 3:45pm - TikTok Learning Hub
Over the past two years all businesses - no matter the size or scope or industry - have been shaken to their core. We’ve learned to bob, weave, rest, run, & rethink how we approach success & our customers. Now more than ever it is important to be able to succinctly tell your brand’s story. To add value through language & connection is a superpower that all businesses can unlock - it just takes time & one heck of a great template.
Your most powerful resource is a shared narrative - so let’s start building yours.
You’ve got to own your story before someone else does.
Hosted by Cassie Roma from CR&Co
"Xero is thrilled to sponsor the SME&E Festival. Small business is the backbone of Aotearoa and events like SME&E Festival are crucial in providing a space to learn, connect and foster this community. We are passionate supporters of small business owners, entrepreneurs, side hustlers and everyone in between, and look forward to attending what will be an awesome event." - Xero
